You go to a festival, the space is huge, there are concerts at all hours, and the food truck lines get swamped. What if all the information we needed was on our mobile phone? The event map, schedule, and even notifications that alert us to the latest changes in the agenda or when it's best to head to the food area.
But they are not only useful for big events. Imagine a product launch with 200 guests. Through the app, they will be able to share the content of the presentation, establish networking relationships, or rate the features that are announced through real-time polls.
Why do you need an app for your event?
Mobile applications offer many advantages for event assistants and organizers:
- Improve the communication and interaction ensuring a better audience experience
- They have access to the full event program that the organizer has previously decided to add to the app.
- Attendees can mark their favorite content and add comments
- Fomenta el build relationships gathering comments, increasing engagement and allowing people to create networks.
- Can the speaker list be published
- Creation of social walls to facilitate interaction between the public and real-time chats
- Differentiate yourself from your competition
- Maximum app customization based on event identity
- Take out the maximum benefit and event potential
- Optional or supplementary content can be added to the event
- The app facilitates comprehensive event feedback that will allow organizers to analyze the results.
List of the best mobile applications to organize your event
- AttendiumIt is one of the largest event app companies, with over 16,000 users worldwide. Its main function is guest management, in addition to others such as real-time analytics, staff management, etc.
- EvenTwoIt has various comprehensive functionalities that cover many factors of the event. It has a participant list that you can integrate with Gmail or LinkedIn, a comment wall, an agenda, etc.
- AloompaIt is characterized by its brand and event personalization, excelling in integrations with social networks like Spotify or Facebook.
- DoodleIt's a free app where you can create events and start conversations among attendees to address any questions or information about the event.
- WhovaIt's one of the simplest event apps available. It focuses on the quality of user service, meaning it provides the greatest ease of use: calendar synchronization, agenda sending, message sending and receiving platform, etc.
What uses can we give to the mobile applications for events?
The digital transformation of events is a reality, and according to Franklin Galarraga, CEO of Orquidea Technology Group, “The mobile applications For events, they not only play an important role in driving interaction, but also in analyzing and understanding event data, which is essential for the future of the industry.”.
Here are some of the advantages we found in an event application.
Instant Information
One of the biggest advantages for attendees when this type of mobile applications It's the ability to be constantly connected to event information. Consulting the general or personalized agenda, being notified of last-minute changes, or receiving notifications about activities and promotions that interest us are some of its functions.
Engage the assistant
On the other hand, the app could bring us closer to people and enhance attendee engagement during the event. For example, by including a Q&A section for speakers during sessions, a voting system to generate discussions, or by creating gamification challenges during the event. This way, they wouldn't be passive attendees, but would gain a voice from their own mobile device.
Goodbye to paper
Another positive aspect of the uses of mobile applications in events is the paper saving that it entails. If All the information the assistant needs is within the app you can update it at any time and won't need ads, maps, or printed schedules.
Stay in touch
The app can be designed exclusively for the event. It can be used to open communication channels or as a way to promote our social media or invite attendees to subscribe to our newsletter. This way, once the event is over, they can keep it on their devices to continue conversations without providing their email address or mobile phone number.
Data understanding
Finally, The uses of mobile apps for events are an incredible data collection tool.. All actions taken by attendees, such as the most visited speaker profiles, the number of interactions, and their individual likes and interests, allow us to perform a deeper analysis of our events. Understanding your attendees is the first step to improving your events and, in turn, saving money on activities that do not add value.
Can you think of any more advantages? You can learn more at this link. technologies used in events.
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