Virtual events are all the rage. They offer us unlimited possibilities that we need to know how to take advantage of. To organize an online event in the best way, many factors need to be taken into account. Do you know them?
Keys to your successful virtual event
The format that sets you apart
The format we choose for our virtual event must be directly linked to the main objective of the event. There are many possibilities: conferences, webinars, team building, product presentations, etc. Defining which is the best for our virtual event is the basis for starting with it.
Adapt to the audience
The audience is one of the most important points to consider. This is even more true when it comes to a virtual event and participants are remote. Therefore, we must ensure that distance becomes a strong point of your event.
Define the audience by asking specific questions that help find the best way: Have they attended a virtual event before? Do they know and are they comfortable with this technology? How can I capture and maintain their attention?
Capturing and maintaining audience attention is a very difficult task within the good organization of a virtual event. To achieve this, we need to consider:
- The event content must be interesting and provide value to the audience.
- The presenter or liaison person who guides attendees during the event has a triggering function.
- Incorporate surprises, whether they be unexpected important people, dynamics, gifts, etc.
- Audience engagement during the event is fundamental: Q&A sessions, contests, raffles, etc.
- The use of cutting-edge technology is always very well-received by attendees of virtual events.
Take care of every last detail according to your brand
Everything related to the event must follow the brand identity. The streaming graphics must be created from the corporate line that is always followed. In addition to the live broadcast, all post-production must also follow certain personalized corporate graphic guidelines. There are many ideas What can we consider and leverage for our online event?.
How to promote the event?
The promotion of the virtual event must be planned very well in advance of the event and the method by which it will be done must be very clear.
- The social media They are the main tool we currently use for event promotion, as they are very useful.
- Sending a confirmation email using email marketing, following a user's prior subscription, allows us to keep them updated through confirmation, reminder, and welcome emails.
- Create a virtual event web platform it is one of the best decisions we can make when organizing one. Thanks to this, the assistant will have all the necessary information accessible, complete, and up-to-date.
Choose who is in charge of the event
Organizing an event from start to finish is a process that encompasses many factors to consider. The success of the event will depend on choosing the right people or company to handle it. Advice, technological support, adequate equipment, connectivity, technical personnel... these are the services needed for a virtual event to be carried out successfully.
It's no secret, we've been doing it for years. Since enbex, we've been responsible for creating and organizing online events tailored to each client's needs, making it a unique experience for all viewers. We personalize and bring to life all the live broadcasts we air, making a difference with every step we take. We put user experience above all else, but how do we organize an online event?
Tell us everything! Present your project from beginning to end. What ideas do you have, how do you want to develop it, what purpose and intention do you have with the event's realization, etc. From there, we will create everything necessary to organize your online event in the most successful way:
- One Storyboarding and technical script necessary to present the final briefing.
- Graphic design following your brand's corporate line.
- Web space Created from start to finish with custom domain expertise for your brand.
Once we have your finalized idea, we will develop a DEMO in which you will preview the final result through video channels or your own landing. Do you have more questions about her?
A web space for your online event
We are not a platform as such. We adapt and create digital spaces from scratch, meaning we don't have a fill-in-the-blank template, but rather we create tailored and specific content for each event, making our landings Unique venues for every event and 100% produced for your brand.
We have two types of product:
- One Basic landing which includes event information, agenda, speakers, basic analytics, registration, questions for the speaker and link to the live stream.
- One Evolutionary landing which we call a “platform” because, depending on the evolution of the series of events or the client's specifications and needs, it evolves and introduces new add-ons, such as all the networking aspects, more advanced analytics, surveys, etc.
Our “platform”It allows you to interact with your audience from pre to post-event. It makes networking real among your attendees, but what about live...
We're preparing the stream
When it comes to organizing online events, we are experts. With all pre-event content approved, we begin creating the experience. It is essential for us that the client has a good impression and experiences online events like never before. Therefore, we offer the following:
- We conduct pre-tests with each speaker.
- We set up your own recording studio or send you the necessary material for broadcasting: chroma, lighting, microphones, etc.
- You can also come to our studio.
- When it comes to user experience, all event attendees will receive a newsletter a few days beforehand reminding them of the event date and time (save the date) and where they can register if they haven't already.
Once all fronts at the web and broadcast level have been reviewed, we will focus on the live day.
Start your online event
You virtual event has started, what are its features?:
- Event broadcast via Streaming.
- Attendees can access various rooms in a virtual space, specially created for your brand, and attend live presentations and talks via streaming.
- They can send questions to the speakers as well as phrase them directly in the first person.
- Multi-camera production with the option to include multiple presenters at the same time, as well as the integration of presentations and multimedia content.
What sets us apart?
Our main differentiator is that we're not an event platform, we're a development All-in-one.
- Our All-in-One offers you different functions: calendar, chat, monetization through advertising, surveys, registration, etc., as well as a one to one where video conference meetings are held.
- Regie and multicamera production.
- Generation of High-quality content and graphics.
What happens after the event?
Once the event is finished, enbex gives you the option to:
- Obtain data analysis on the event attendees.
- Audience data
- Post-production and pre-recorded videos
We are entering a new era where streaming is here to stay once and for all. Enbex offers all its clients a continuous process of transformation and cutting-edge digital innovation. Top professionals at your brand’s disposal, events produced in record time, with no limit on the number of participants. The attendee experience as a hallmark of your brand. In short, we organize online events that make a difference.
The Best Ideas, Apps, and Tips for Online Events
The most important thing about an online event is how it’s structured and executed. Ideas are everything when it comes to these types of events. That’s why they’re a great opportunity to expand your reach and generate leads, engage with new prospects, and strengthen your brand’s leadership within your industry. Here are some of the Ideas for your 2023 online events:
First Idea: There's no doubt that using apps is a huge advantage, as we've already discussed, to make a good impression, create content, and boost attendee engagement at the event. Apps make social distancing a thing of the past and help our attendees feel closer than ever.
2nd Idea: one host or a similar character who will liven up the event, keeping attendees engaged between presentations.
3rd Idea: Include shows. Many online events have chosen to include entertainment during their coffee breaks to keep the audience engaged and add a bit of variety to the session. A short concert, a few magic tricks, or live raffles are some of the ideas we’ve seen in recent months.
4th Idea: Use gamificationIt is always a good option to include games or activities in presentations that involve attendee participation and engagement. For example, a word cloud at the beginning of the session, questions about the presentation content, polls... It is undoubtedly one of the best strategies to encourage the audience to interact even more.
5th Idea: Do Parallel rooms where attendees can network. Technology allows us to do many things and in online events we can include stays in our web platform for online events. Because it is a parallel space where our assistants can interact and exchange ideas and impressions from the session.
6th Idea: Take online courses. Above all, if your company specializes in something, leverage it and become stronger with it. This will serve to make your products and actions known to people who don't know you yet.
7th Idea: Search Partners and collaborators to promote the event. Undoubtedly, the influencer craze hasn't ended; on the contrary, it has grown stronger. If you want to spread your brand's message, there's no better option than this army.
Do you want to learn more tricks for creating a successful virtual eventDon't miss it!