For decades, the world of public events and ceremonies has been frequented by numerous public figures who made appearances there. Brands invited them in order to further promote their acts and events and thus achieve a larger number of sales and support. With the rise of social media, new faces and celebrities are emerging, commonly known as “Influencers”.
This is how the term “Influencer marketing”, which consists of achieving collaborative links between companies and people with great visibility and prominence on the internet. This has become a powerful tool, and because of that, many brands have decided to include them in their events.
Influencer marketing at events
Influencer marketing is not new, but the number of actions that have appeared to work with influencers is. Currently, there have been created agencies dedicated to working exclusively with them, the television world has been left behind to pay more attention to our mobile phones, content quality has increased, and even monetized advertising on social media.
But how can this help improve event attendance? Is it a good idea to combine influencers with corporate events?
The benefits of having an influencer on social media are numerous, but you need to know when, how, and whom. You need to differentiate between micro and macro-influencer. Depending on your brand and the type of event you're holding, you'll need to choose one profile over another. Micro-influencers are capable of retaining more engagement with their audience, so they're more likely to attend your event. Macro-influencers, on the other hand, will have a wider reach and spread the word more effectively.
Also to be taken into account is the event type What are you going to do? If you are a sports brand, you will have influencers dedicated to sports and healthy living, but if your event is a maternity fair, you will have influencers who cover these topics. It is not good for the brand to bring in public figures at random. The purpose for which we have hired them must be kept very much in mind. Nevertheless, there are:
Benefits of bringing influencers to events
-They generate expectations about the event: Before the act takes place, influencers can inform their followers about the event, talk about it, and build anticipation.
They make noise on social media during the event: Without promotion, the event will not be known. A good resource for making our event well-known is influencers. They talk about our event on social media and advertise it for us. Furthermore, during the event, our attendees share images and videos on social media, which helps reach other users.
-They help you gain visibility and positioning: Brand image is very important on social media, which is why influencers play a very important role in making our products visible.
They foster brand trust:By speaking well of our products, influencers solidify brands and give a good image to the companies that hire them.
-Increase the engagement on our social media: By bringing influencers to our events, we attract new users to our social media.
-Sales increase The more followers who see our event and, therefore, our products, the greater our chances of making sales.
Ultimately, everything will depend on the business model you have, your budget, and the goals you've set for organizing that event. There are many options, and working with an influencer can be a positive for your brand. Tell us your opinion on our social media or contact us through our website.
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