The future and trends of events are promising. Thousands of events are held each year in which the growing Technology development and the use of social media plays an important role. In recent months, we have been able to observe that the sector is evolving towards a virtual world where electronic devices take the lead.
Discover the latest trends in events!
Aside from sustainability in events, good location or the influencer marketing, we must declare technology as the main protagonist. According to the Mice, a 30% of growth in the Events sector will be backed by technology. Spaces are adapting to this trend to facilitate their use (holograms, video conferences, apps, etc.), and to personalize and adapt them to the consumer's taste in order to create a new experience.
User Experience in Events.
That's what it's all about, create experiences. In a highly competitive world, standing out from the competition is a complex and demanding task. Over the coming year, we will see more and more companies moving away from common stands, in which their main task was to market and promote their products, to then move on to creating booths aimed at customers and visitors of the event.
Currently, greater importance is given to user experience. In the past edition of Fitur, we observed how many of the pavilions were embracing this new trend. The participating booths offered visitors traditional activities from different countries, as well as the use of technological elements such as virtual reality headsets, interactive displays, etc. This new trend of engaging visitors brings more traffic to the vacation and corporate events, providing greater user satisfaction and thus ensuring a more promising next edition.
Escape traditional signage.
With the advancement of technology, many event agencies are turning their backs on everything traditional. What used to be in style is no longer useful. The sustainability plays a very important role in the development of this sector and thanks to this, traditional signage is being set aside to implement LED screens, tablets, etc.
It's less common to find brochures or flyers about company services at event trends. Many salespeople carry tablets to show features or even fill in contact details of other clients so as not to use business cards. This is also used in contests where participants must fill in some registration information.
More and more companies are using these Technological services with a dual function, make your brand shine and improve the user experience. How many times have we shared our data or read information about a service that interested us in some totem From a fair? This is the future of event trends.
Virtual reality.
The virtual reality it is one of the most recent and talked-about examples of technological advancements. At many events, we see visitors wearing somewhat strange and cumbersome glasses, moving their heads from side to side. Well, they are seeing the future through their eyes. Virtual reality has been shown to be a Complaint and many users are coming to have a unique experience. We don't know when it will be fully implemented in our lives, but what we do know is that it's one of the technological advances most acclaimed by agencies.
At events like the Goya Awards 2019, they have included 360º cameras to enjoy the gala from another perspective. These devices have also been used to perform Interactive games, which can also be accompanied by audio products to create a immersive experience.
Remove queues from accreditations
Getting accredited at a fair, event, or festival is always a hassle for visitors. Companies like SAP are using a new time-saving and work-facilitating technology as a trend at their events; we're talking about facial recognition. This technology is one of the great audiovisual news in the events sector.
Facial recognition has been with us since mobile devices included this feature. It was not surprising that sooner or later it would appear as a trend at events, and what's more, to stay. These tools allow Identify the attendees including them in a database instantly and with the possibility of printing your accreditation on the spot. You can also control the cameras in the venue to identify attendees quickly and securely.
Among its uses, we can highlight security. We can control access to rooms, identify attendees, perform facial analysis, age, demographic data, etc.
Streaming at events.
One of the trends that has been making the most noise in the last year is Live event recording and broadcasting, also known as Streaming. Broadcasting a live event will allow us to significantly increase our brand's presence. These recordings can be broadcast on any digital platform, helping to create a direct connection between the audience and the company, and becoming an interactive exchange of information.
It has been shown that stream an event increases brand credibility and therefore they grow website visits and customer loyalty. The broadcast can be public or private and also allows you to gather data thanks to the monitoring, which can be useful later on. Another of the great advantages The advantage of streaming for events is the elimination of geographical barriers. There are no obstacles in communication between businesses and clients from different places.
paper primary role in the advancement of the event world. Ingenuity and creativity will be the organizers' best allies to make a difference and thus increase the user experience. Leave your feedback on our social media and tell us if you know of any other technological advancements that will flood events.
What have been the main trends in events in 2021?
Digital transformation in events
Digital transformation in the events sector is an undeniable fact that has happened and has modified the way they are carried out. Thanks to the latest MCI Spain study, Global marketing and engagement agency that has conducted various surveys 113 companies from Spain and Latin America, We can check different data.
57.1% of respondents had to learn and adapt to the need to continue hosting events, either by understanding what they were and how they worked, or even on the fly. 40.1% already had some knowledge of online events, so the transition was easier for them.
In fact, more than 90% of companies want to retain the benefits that events provide, which is why they have decided to hold virtual events. Only 9% have decided not to use this tool for their business.
Influence of virtual events on companies
More than 80% from the organizers respondents in this same study have a favorable opinion and consider themselves satisfied with the event held. In the same way, more than 70% of the participants Survey respondents show satisfaction with the event in which they participated.
The advantages of virtual events, we already know them and they are very numerous. The 8th31% of respondents consider them to be the biggest advantage of these is the cost savings What does it entail for the company compared to other types of events.
Following this, the next three most-voted advantages are: the iAn increase in the potential audience, ease of access for participants, and analysis of audience and efficiency data, with 68%, 47%, and 32%, respectively. In other words, all of them are audience-focused, aiming to reach the widest possible audience while limiting investment and enabling a more accurate analysis of the data.
In contrast, according to more than 60% of the respondents in this study, the low commitment of the participants and the lack of networking they are clearly the higher limit of the virtual event.
From the virtual event to the hybrid event
Based on the forecast for the next 6 months, it is expected that there will be a gradual shift from a predominance of online events to hybrid and in-person events. The hybrid solution It's the option that allows for a fusion between a real studio with the technical means necessary to provide the best possible experience for the user, both for those present and virtual.
Among the companies that have held events in recent months, the 40% they have carried them out entirely online. A 90% decided to host hybrid events in Plato but without any audience, the 45%—which is also a hybrid format but with an audience—and a 30%, which have held in-person 100% events.
Event trends have changed radically. based on the changes we've been experiencing, highlighting the pandemic and digital transformation. A very important point has been The need to continue bringing people together and creating communities It remains very present, even increasing, in all companies. Therefore, online events in 2021 and hybrid events are the undisputed trend.
What are the trends for organizing a Christmas event?
Organizing and enjoying a Christmas party with your coworkers is a moment to cherish every year. We spend Christmas with our families, but this event with the people we spend so much of our time with is also very important. It serves to strengthen personal relationships between the team and the commitment with the company itself.
Perfect places
The best option to achieve the goals of this Christmas event is to find the perfect place where the whole team sits comfortably and can disconnect of the work environment.
A space that offers Dinner show it is a very good option for us that we have a wide range of options for holding this type of event, such as Enigmatium o Panthera.Organize a full weekend all together in a rural setting, with some relaxation session or activity, such as a spa.
Catering
Depending on the Christmas event you finally decide to organize with your team for your company, you will or will not need catering. The caterer chosen must be in line with the tastes and needs of all employees.
Therefore, you need to consider that the menu has different options such as vegan, vegetarian, lactose-intolerant, gluten-free, etc. Additionally, include a Christmas theme in the chosen catering or menu, such as Christmas tree-shaped cookies.
Activities during the event
There are very classic games, such as one Gymkhana, Pictionary, or guessing games Christmas-themed with very fun challenges. This way, as they will work in different teams, we will achieve healthy competition and excitement, having a very pleasant evening.
The Escape Rooms They are very fashionable, and rightly so. It's the perfect game for the whole team to play together, with each person showing their skills and working towards a common goal.
Event extras
A Christmas gift It's a detail the team values and keeps as a fond memory. We can deliver the typical Christmas basket with wine, cured meats, Christmas sweets, etc. Although there are more original gifts to complete the Christmas basket or to give separately.
Organize a Secret Santa Among all of us, it's also a very good option that we can carry out. It consists of randomly and anonymously giving a gift/token that we know the person from the whole team who gets chosen will like. This way, everyone will end up with a gift and get to know each other better.
Workplace decoration
Apart from the chosen date for your company's Christmas event, it doesn't hurt to set the mood in the office or workplace during the Christmas season. Light up the stairs, garlands on the doors, Christmas presents for every employee, etc., are options to consider. Of course, without forgetting the typical Christmas tree decorated by everyone.
To complete and facilitate all the decisions that need to be made for the Christmas holiday event, there are Apps to organize the best Christmas dinners.
- Within Christmas event organizing apps, 10Restaurants It makes the process of choosing a restaurant for more than 10 diners easier.
- Whether for gifting, decorating, or choosing different menus, Pinterest is ready for anything. The world-famous ideas app has made our lives easier on more than one occasion. You can look for ideas Christmas decoration like garlands, alternative trees, or original centerpieces.
- We've all asked ourselves this question at some point. Well, we bring you the solution: Brandtrack. This Music app for events is specialized in offering music streaming services for businesses.
- Can you imagine a App for sharing lottery safely? Well, it exists and it's called Your turn! This app, created by the Dulcinea de Oro lottery group, is designed to share Christmas Lottery securely and without fees.
- The wonderful app Touchnote it has thousands of pre-made designs, you can choose one, add your photos to it, and then you have the option to send it by printed mail or online. Apps like these for Christmas events make everything complete.
- El mejor amigo de la navidad es el Secret Santa. This famous game has become popular in companies, but can you imagine one person handing out papers to all the employees of a company? What if there are more than 50 employees?