Everything You Need to Know About Hybrid Events: The Trend

The Hybrid or semi-in-person events They are all the rage, offering the possibility to hold an event combining the physical and virtual worlds. They are more participatory and interactive events, positioning them as the trend within the industry.

What are hybrid events 

Hybrid or semi-in-person events are a typology that combines in-person and virtual, making the most of both. They make the event more participatory and interactive, achieving a wider reach.

The technologies are at the service of the event and are a fundamental part of its success. Therefore, having the adequate means and technical equipment becomes something essential to guarantee the effectiveness of the event.

Eventoplus Group itself has shown in its latest Market Study, from this year, the importance and rise of hybrid events.

10 Benefits of Hybrid Events

This type of event has been boosted by the situation caused by the pandemic, but thanks to which we have been able to see all that it offers us.

1. Lower costs for organizers and attendees. The cost per attendee decreases significantly, as does the cost of logistics; venue, staff, travel, accommodation, meals, etc., will be almost entirely eliminated.
2. Great interactivity and feedback from attendees. The construction of a community is enhanced by the hybrid typology, as organizers have the advantage of collecting all important information before, during, and after the event.
3. More accurate analytics and data for each event and attendee. It allows drawing conclusions from the event, making better business decisions, and obtaining exact numbers to strengthen the next event.
4. Positioning at the forefront. As this is the current trend, any organizer holding a hybrid event will position themselves at the forefront of the latest innovations and technologies.
5. Larger audience. It eliminates barriers related to time, travel, and money, so users who couldn't attend for those reasons can do so without any problem.
6. Ongoing information, extending the event's lifespan. We'll have the entire event available to watch again or draw conclusions at any time, with no time limit. Since we'll be able to access it—whether we attended or not—on the day it took place.
7. Interactive networking. The “One-To-One” feature allows attendees to hold private live meetings via a two-way messaging system with video conferencing.
8. Immersive learning. Sharing engaging learning experiences and content will enhance user engagement and participation in the hybrid event.
9. In-house lead generation. Thanks to user monitoring on the virtual platform, organizers will be able to acquire potential clients and attendees in real-time.
10. Greater safety and comfort for attendees. Reduces the possibility of contagion, as it is a very small number of people in person, and increases comfort and safety.

Organize your hybrid event

As we've discussed before, holding a hybrid or semi-in-person event requires the right technology and resources, as well as a technical team capable of carrying it out. Our recommended steps The following is:

1. Set goalsAs with any project, objectives are the first thing we need to be clear about. This is because everything we do subsequently will be based on them.
2. Define how to measure the event's success: this point is completely related to the previous one, because how we do it must be strictly linked to the objectives we have set.
3. Get to know your audience, your usersIf we want to get the most out of the event, we will have to adapt it as much as possible to the target audience. In this type of event, both virtual and hybrid, the users who access are very heterogeneous, which makes this task more difficult for us but generates greater opportunities.
4. Set the budget: the expenses are quite lower than other types of events and we have to take into account other factors. The production, streaming service, content, internet connection, and a virtual event platform.

The hybrid event is one but it causes double positive experience both in the assistant and the organizer, taking advantage of in-person and digital. So, if you doubted why hybrid events are the trend this 2021, you'll now understand everything. Have you organized one already? A clear example is FEATURE, the first hybrid in history.

We reveal that at enbex we have a Plato Virtualperfect for any hybrid events you have in mind. It's a authentic TV set, as you can see in all the images in this article. It provides the ability to give a 360° service for clients and attendees, achieving new experiences.